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#FOB's #WCW Is Beautiful Makeup Entrepreneur Tara-Fela Durotonye

Tara Fela Durotonye
#FOB woman crush Wednesday (#WCW) goes to beauty and makeup entrepreneur Tara Fela Durotonye of House of Tara.


Tara Fela-Durotoye is a Nigerian-born lawyer turned Africa's leading beauty and makeup entrepreneur. She started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998.

Tara dared to make a difference, when the makeup industry in Nigeria was micro, she launched Nigeria's first ever bridal directory in 1999, and in 2004 she opened the country's leading beauty academy. Today, Tara has over 3,000 reps spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.

She is the founder and CEO of House of Tara International and creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range.

In 2013, Tara was nominated as a Young Global Leader by the World Economic Forum and was also named one of Forbe's '20 Young Power African Women.

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